Navigating China's Consumption Upgrade: Insights and Challen…

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TMTPOST--Lin Sheng, once hailed as the visionary behind well-known food brand Zhong Xuegao, finds himself in a starkly different narrative during the 618 (June 18) e-commerce shopping festival. From being celebrated as the Tmall 618 ice cream champion creator to grappling with unpaid wages and steep product prices, Lin Sheng's entrepreneurial journey has taken a tragic turn.On the evening of May 28, be