SHEIN Acquires British Fast Fashion Brand Missguided

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Credit: Visual ChinaBEIJING, November 1 (TMTPost) – SHEIN, the China-founded fast-fashion retailer, has acquired British fast fashion brand Missguided from the Frasers Group, along with all of its intellectual property.In September, SHEIN had engaged in several weeks of discussions with the Frasers Group, just a month after its acquisition of the fashion brand Forever 21 from SPARC.At the end of 2022, Tang Wei,