China Slaps 'Lipstick King' for Consumer Protection Followin…

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BEIJING, December 23 (TMTPOST)— More and more high-profile influencers became the target as China is reinforcing regulation on the world’s largest market for live streaming.Almost 30% of livestreamers had practices that violated regulations and about 40% of goods sold on livestreaming platforms were unqualified for national standards, the Zhejiang Provincial Consumer Rights Protection Committee found duri